How Was The Holocaust Happen - 1082 Words

How was the Holocaust aloud to happen? World War 2 was fought between the Axis Powers (Germany, Italy, Japan) and the Allied Powers (Britain, United States, Soviet Union, France). Most of the countries in the world were involved in some way. It was the deadliest war in all of human history with around 70 million people killed. World War 2 started in 1939 when Germany invaded Poland. Great Britain and France responded by declaring war on Germany. The war in Europe ended with Germany s surrender on May 7, 1945. The war in the Pacific ended when Japan surrendered on September 2, 1945. But how was the Holocaust aloud to happen? Jewish people were impacted immensely during World War 2. Jews were dismissed from employment, especially those in†¦show more content†¦They measured skull size and nose length and recorded features to determine whether students belonged to the true Aryan race. During history lessons whilst the class was taught about World War 1, Jews would be branded and ridiculed as traitors in front of their classmates. In concentration camps they were forced to stand completely still, often for hours at a time, exposed to the elements in the cold, rain, or snow and to the terror of sudden violence by SS men or guards. The camp routine was composed of a long list of orders and instructions, usually given to all but sometimes aimed at individual prisoners, the majority of which were familiar yet some came unexpected. All of one’s strength had to be enlisted to overcome the daily routine: an early wake up, arranging the bed’s straw, the line-up, marching to labour, forced labo ur, the waiting period for the meager daily meal, usually consisting of a watery vegetable soup and half a piece of bread which was insufficient for people working at hard labour, the return to the camp, and another line-up, before retiring to the barracks. But from all of these bad things that have happened to Jewish people what led people to believe Jewish people were so bad? People thought the solution to all these problems was to banish the Jews from society. With this political message and the promise

Romanticized Idealism Free Essays

This is the story of Madam Bovary who approaches life with a novelistic, imaginative and idealistic approach.   This Character from her conduct reflect her own personality more and the fact her being a wife seems less associated with her vision of life. Emma, as her name was, was used to living in imaginary world either trying to create fantasy filled perfect life or stays longing for it. We will write a custom essay sample on Romanticized Idealism or any similar topic only for you Order Now This never ending search lead to her to shape a unreal world around her and when eventually she faced the real life left her disappointed. The unimpressive character of her husband and his disinterest in Emma’s personality having an admiration of her physical beauty only, made her deject life and happiness completely. She wanted to romanticize every day of her life and once married her dreams stayed unfulfilled and left her desires burning inside her heart.   Emma seems to have an obvious character flaw that is her over romanticism leading her life to be discontent. She tried to love her husband but her emotions directed by her vision of an adventurous life ended her even more unhappy. She from her living pattern had the tendency to get bored with the monotony of life and had always looked for change. Charm and comfort of a wealthy life attracts her she was obsessed by the idea of having luxuries and facilities. She blamed her husband for discomfort and simple life. The modern day psychologists suggests that the reason behind these behaviors of characters in literature is to depict how the nature of any one is shaped by its heredity and psychological transformation is an evolutionary process, as a result the authors realizing this human psychic narrate the whole effect from their perspective to make people notice and solve few social problems (David P. Barash, Nanelle R. Barash, 2005). She feels her middle class, simple husband and modest home being responsible for her unhappiness and fails to understand that her unsatisfied nature causes her unease and memoirs of her initial life at farm and convent could never make her forget her past life. Emma’s incompetence at being a wife according to the bourgeois habitus allows her to expand her competence as a woman by following the hexis of her female body. (Roland A. Champagne, 2002) Themes of the Madam Bovary Gustave Flaubert has attempted to use the theme of fate with several ambiguous interpretations of romanticism, greed, mockery and deception within the novel. The flaws possessed by different characters have been highlighted. Madam Bovary, as it appears, could be considered the most unlikable personification of a character but as we look at the behavior and conduct of each character we find that each of them contributes their share of encouragement that leads Emma to forget everything and follow her instincts. Its an established fact that ‘Fate’ is considered to the cause of greatest misfortunes a human faces, but when a woman due to her immaturity, lack of insight in life, inability to think critically and analyze situations end up destroying not only her own life but the life of her entire family, blaming fate seems quite an irrational explanation. When a man as experienced and cultured as her lover who deceived her just when she was about to elope with him tries to stand fate as responsible for him using her it’s not acceptable. Her husband, Mr. Charles was nothing but a naà ¯ve. He was no doubts a dull and useless man when it was the time to study   and try to learn the skills he wasted his time and missed classes consequently he proved to be a bad doctor and filled his own and his family’s life with misery. He was not living life merely passing time and seemed to have no interest in any thing. He is unintelligent so much so that despite of his mother and neighbors knowing that his wife is involved in extra-marital affairs, he couldn’t sense that, not even for a second. He failed to provide Emma not the kind of life she wanted but even couldn’t make her trust his love by making her feeling proud of him. This gulf of interest her husband possessed about everything in his life made Emma positive about her quest for a free life where she dreams to have everything she longs. Despite some idle cant about high ideals, what clearly attracts her is the artifice of this urban milieu, the ornate trappings and material excess. (Peter Gay, 1999) Romanticism of this lady contributed great for her own unhappiness. She had the tendency of looking at everything with a novelistic approach. A wish to make things perfect completely denying the realities of life and accepting them to normalize her life like every other human being tends to do. She has extremisms in her approach, when she wanted to pray she tried to become a complete devout, when she wanted to love she made it to the limits including her death was also a result of her uncontrolled attitude towards life. In the translated version of Madam Bovary: How false or perverted values debase and dehumanize those who hold such values. Emma Bovary idealizes romance, believing flirtation, trysts, secret letters, and gala balls are the the pith, the very soul, of love. She also prizes things–money, chic fashions, sumptuous surroundings, the tinkle of crystal. The dinner-dance she attends in Rouen is a microcosm of the haut monde in which she wants to live. (Eleanor Marx-Aveling) When a person is not responsible it’s too easy to take advantage of this attitude and its gets quite simple to deceive him. When Charles wife found such an attitude in her husband she availed the opportunity and tried to deceive him in every possible way. Deception lead a relationship to disastrous ends, her adultery for so long had been hidden by her husband, she with perfect mastery concealed her actions and not for once her husband even thought about his wife’s unfaithfulness. He didn’t try to keep a check on her not because very husband should suspect his wife but because a person is suppose to take care of those him or her loves, to protect them and be aware of their happiness. Greed is an evil force that makes men do anything in his power to satisfy it. The characters around Madam Bovary like Lheureux, who this sharp mind and understanding identified her nature and use her weakness to maximize his wealth. He had a liking for Charles property and he made it easy for Madam Bovary to take loans from him. He encouraged   her to make purchases and continued accumulating this debt till the day when   he could claim everything she had, thus leaving her frustrated and incapable to pay her debt with the guilt of causing her herself destruction. Emma had the false believe of associating happiness with wealth. She had a belief that money could buy happiness, she was extremely materialistic. Her exposure of balls and rich people made her illusionary life more idealized. She wants everything around her to be perfect.   She used to spend lavishly over useless things just to possess all expensive stuff. She had an obsession of stuffing her house with all the articles that were priced high. She used to spend too much on her lovers, who later turned her down when she needed them. Materialistic approach could not help inner emptiness. Emma’s self-centeredness and quixotic perception of reality cause her to ignore her child, deceive her husband, surrender to promiscuity and go so deeply in debt that she offers her body in payment. (Michael J. Cummings, 2004) Early in the story there is a ball at a grand house — an episode that awakes in Emma a dangerous taste for the high life. (Clive James, 2004) The mockery of her lovers who used her for their pleasure was destructive. Despite knowing the fact that she had a weak character they approached her. The insincerity of those lovers was never obvious for Emma, for she had a habit of living in her own imaginary world where everything had to be the way she wanted. She treated real life as being a spectator never enjoy the taste of reality and accept it to let happiness touch her soul. The lovers, they made her fool by using her while making her believe their love and when she needed them, they ran. She was an obvious stupid but in her conduct was not insincere. She was so fond of beauty, luxury, fantasized life and romance that she made herself vulnerable to the mockery of rich and cunning men around her.   One of her lover, in his trial to seduce her said: Does not this conspiracy of the world revolt you? Is there a single sentiment it does not condemn? The noblest instincts, the purest sympathies are persecuted, slandered; and if at length two poor souls do meet, all is so organized that they cannot blend together. Yet they will make the attempt; they will flutter their wings; they will call upon each other. Oh! No matter. Sooner or later, in six months, ten years, they will come together; will love; for fate has decreed it, and the yare born one for the other. (Gustave Flaubert, 1856) Fate no doubt dictates what happens in life but human beings being superiors to all the other creatures just because they posses mind have the capability to survive in even the worst circumstances caused by fate. Realistic approach towards things in life make people fight with great calamities. Women should have enough education so that they may understand themselves and the society, identify their potentials and exploit their possibilities. Given any of the consequences, man is capable enough to fight his fate and make impossibilities vanish from his life. Flaubert was tried on charges of immorality stemming from the publication of the novel; successfully defended him self arguing that the death of Emma shows the novel’s upholding of morality and illustrates the consequences of sin. (Dr. Fidel Fajardo-Acosta, 2001) The story ends with Emma committing suicide. Her illusionary vision of life, yearn for pleasure   and comfort, need for dramatic romance made her blind to the welfare of her family, vulnerable to mockery of those who used her just for their pleasure and incapable of understanding the love of her husband who despite of having flaws in his character loved her sincerely. Discovery of her betrayal took her husbands life and left their daughter suffers alone in the whole world with a childhood started as a labor. About the book reviewers write: Consolation and a sense of proportion, a revulsion against chaos, a taste for life. The fictional suffering neutralized the suffering I was experiencing in real life. (Mario Vargas Llosa,1975) Perhaps we identify with Emma because we too feel emptiness at the center of things — an emptiness we try to fill with books, with fantasies, with sex, with things. Her yearning is nothing more or less than the human condition in the modern world. (Erica Jong, 1997) References Acosta, Fajardo, Fidel. (2001) World Literature Website 2001. Retrieved March 24, 2008 from, http://fajardo-acosta.com/worldlit/flaubert/bovary.htm Aveling, Marx, Eleanor.( February 25, 2006). EBook #2413. Retrieved March 24, 20008, from,http://www.gutenberg.org/catalog/world/readfile?fk_files=223754 Barash, P. David. Barash, R. Nanelle. (2005) Madame Bovary’s Ovaries: a Darwinian Look at Literature. Retrieved (March 26, 2008). Fromhttp://denisdutton.com/barash_review.htm Champagne, A.   Roland, (2002). Emma’s Incompetence as Madame Bovary Retrieved March 24, 2008 from, http://www.blackwell-synergy.com/doi/abs/10.1034/j.1600-0730.2002.570202.x Cummings J. Michael (2004). A study Guide, Retrieved March 24, 20008, from, http://www.cummingsstudyguides.net/Guides3/Bovary.html#Type Flaubert, Gustave.(1856). Madame Bovary James,Clive. (2004). No Way, Madame Bovary. Retrieved (March 24, 2008). from, http://www.powells.com/review/2004_10_05.html Jong, Erica. (Sept. 15, 1997). Retrieved March 24, 2008 from, http://www.salon.com/sept97/bovary970915.html Llosa, Vargas, Mario. (1975) THE PERPETUAL ORGY   Flaubert and Madame Bovary. Peter Gay, (1999). Madame Bovary. Retrieved (March 24, 2008). From, http://brothersjudd.com/index.cfm/fuseaction/reviews.detail/book_id/327 How to cite Romanticized Idealism, Essay examples

Interplay Team Organizational Commitment -Myassignmenthelp.Com

Question: Discuss About The Interplay Team Organizational Commitment? Answer: Introducation The essay discusses the importance of organizational behaviour theories including concepts to guide the managers in increasing the productivity of the firm. Organizations are not only dependable on the business strategies and upgraded technologies but the employees are the chief driving forces of an organisation where they interact and accomplish their shared objectives. The studies and theories of organizational behaviour helps the managers understand the thinking pattern as well as emotional aspects of the people associated with the company. This study investigates the behavioural impact of structures, groups and individuals so that the managers get implicit idea of the employees requirements which is essential in gaining ample knowledge to predict and control them easily. organizational behaviour revolves round the core topics such as motivation, behaviour of the leader, interpersonal communication, change processes, work design and stress, group structure, process, attitude devel opment, emotions and perception (Qayum, Haider and Mehmood 2014). There are several vital reasons for which the eminent companies around the world depends upon the theories of organizational behaviour in their firms. One of the broad based challenges that the international organisations face is adapting themselves with the diverse work cultures. Today, organizations have become more heterogeneous therefore the organisations need to understand different cultural, ethnic and social diversification for increasing effectiveness learning and efficiency of the organizations (Olafsen et al. 2015). The mangers need to motivate the employees to improve the productive management through work designs, maintaining condition of work, setting goals and using various modes for employee encouragement. Design: The organizational behaviour depends on the design of the company. Despite the fact that most of the researchers assign with the idea that rewards and recognition are the chief motivators for enhancing productive performance but job design influences most importantly when the employees enter the organization first. The method of designing the job has great impact on the job satisfaction, employee motivation, their commitment to the organization, absenteeism finally turnover (Pee and Lee 2015). Scientific management theory guides the managers great in designing jobs so that the companies get more production from the employees and the employees feel satisfied as their skills are completely utilised by the companies. According to the theory of scientific management, the companies need to identify the inefficiencies caused by the employees production methods and carefully plan the design of work to be performed by employees. Scientific management theory proposes some ideas that have been proved to be influential in designing jobs. As the theorist of this theory Taylor, has discussed the vitality of time planning where the management determines the time taken by the employees to complete a task then plan the jobs so that the task can be performed as professionally as possible. This aims to minimise the waste of capital as well as skills. Therefore, each job is carefully planned in advance which is permitted by the employees and they are paid to execute the responsibilities in the way detailed by the management. Condition of work: managerial control over the organization has great impact on the workplace communication which affect the organizational behaviour. There are numerous stages of managerial control starting from autoreactive control where the management team commands over the employees and interactive control where the staff take part in the companys decision making process. The company policy changes with the changing style. There are several theories that define the leadership controls effecting the organisational culture. The Contingency Theory states that the productive performance increases when the leaders change their styles according to the situation based on which they control and influence the employees. Hersey and Blanchard's Theoryassess the leaders success in guiding the employees effectively by structuring the tasks what they are to follow while working (Dinh et al. 2014). Each company follows some ethical policies that notice and regulate the ethical codes. The management teams enforce the ethical codes of the companies as it involves with the communication between the employees as well as their higher authorities. The ethical codes are also guide while communicating with the vendor and the customers (Schnackenberg and Tomlinson 2016). Employees of the organization are motivated by the treatment that they get from their higher authorities. Ethical issues increase the employee turnover from the companies as the incoming employees need time to get familiar with the companys culture. The management of the company monitor and check all the ethical issues that make situation problematic to control. The managers of the companies with strong organizational structure keep eye on every staff and are well conversed with their personal skills and expertise areas. Based on this they realise the responsibility and accountability of the employees regarding their functions (Wombacher and Felfe 2017). In case the companies do not have information regarding the accountability for success as well as failure they do not get scope for rewarding productivity as well as punish those who are responsible to take the organizations to bottom line in performance. The organizational behaviour includes the employee mistreatment such as bullying, incivility, abusive supervision, discrimination and sexual harassment. Due to these negative work culture, productive performance gets hampered. No organization is free from these kinds of unwanted conduct or intimidation problems (Dutcher et al. 2015). These issues are addressed with proper trainings, diligence and policies. The Big Five Model of Personality Dimensions guide the management to response these problems in the originations. Goal setting: Goal setting theory is one of the most influential as well as practical theories to improve performances. To enhance the companys reputation based on their product and services the management essentially set goals or objectives based on which they motivate and guide their employees to perform. According to the goal setting theory, the goals are aims of an actions (Blaskova, Bizik and Jankal 2015). In order to attain proficiency in a particular time span, the management of an organization predicts, explains then influences the performance of their employees. Reinforcement Theory directly contrasts the goal setting theory where the latter identifies the purpose of the individuals directs their behaviour. It focuses on the connection between conscious performance goals and level of work performance rather than on separate intentions to take particular actions. The theorists have point out that SMART goals features specific and measureable characteristics, these are aggressive yet realistic as well as time bound. These goal setting help the organizations by providing them directions on which the management focus on. They acquire knowledge from the feedbacks of the employees, judge their abilities to reach the goals and check how committed the employees are to their objectives. Setting specific and clear goals for accomplishing a particular task increases efficiency of the employees which ultimately leads to confidence. It gives rise to feeling of price as attained and prepares oneself to achieve the next goal (Blaskova, Bizik and Jankal 2015). Thus the organizational culture gets uplifted and the employees feel passionate about their tasks. Motivation: The organizational behaviour points out that the organizations need to motivate the employees for performing best of their capabilities. It revolves round the requirements, job design and satisfaction. The management in an organization, use motivation technique to encourage the workers so that they contribute positively in the achieving the organizational objectives. Motivation is vital as the human nature requires some sort of inducement, incentive or encouragement to perform well. The management believes the strength of their employees, enquire the needs of the organization, communicate with respect about the important factors for up surging the performance (Cerasoli, Nicklin and Ford 2014). The managers guide the employees to measure their achievements through training. Motivation leads the non-productive employees to become more productive. In doing so, the managers of the companies follow the X and Y theories that encompasses motivation based on the individual behaviour of the workers. The managers follow one of these sets to motivate their employees. McClelland's Theory of Needs encompasses the ever changing needs of the individuals. The specific needs are updated by the early life experiences of people which focus on different degrees. As Belle and Cantarelli (2015) have outlined the three strong preferences that guide the employees in achieving the rewards. These are need for affiliation power and achievement. The motivation has huge effect on the performance as well as employee satisfaction. the companies have strong reward and compensation structure which encourage the performance of the employees. In one hand, they get satisfied when they perform and get rewarded for their performance on the other (Lazaroiu 2015). Keeping the employees motivated with rewards is easy that aims to recognise as well as attract the best workers. The employee motivation also can be achieved through incorporating the best performers in the decision making procedure of the company where the employees feel motivated to be a part of organizational growth. Therefore, it can be concluded that organizational behaviour of a company revolves round the actions and performance of the employees. For the mangers, the proper understanding of the human nature is essential without which designing of the organizational culture, goal setting and employee motivation will not be possible. The essay discusses theories associated with different features so that the employees stay motivated and perform to succeed. References: Belle, N. and Cantarelli, P., 2015. Monetary incentives, motivation, and job effort in the public sector: An experimental study with Italian government executives.Review of Public Personnel Administration,35(2), pp.99-123. Blaskova, M., Bizik, M. and Jankal, R., 2015. Model of decision making in motivating employees and managers.Engineering Economics,26(5), pp.517-529. Blaskova, M., Bizik, M. and Jankal, R., 2015. Model of decision making in motivating employees and managers.Engineering Economics,26(5), pp.517-529. Cerasoli, C.P., Nicklin, J.M. and Ford, M.T., 2014. Intrinsic motivation and extrinsic incentives jointly predict performance: A 40-year meta-analysis.Psychological bulletin,140(4), p.980. Dinh, J. E., Lord, R. G., Gardner, W. L., Meuser, J. D., Liden, R. C., Hu, J. (2014). Leadership theory and research in the new millennium: Current theoretical trends and changing perspectives.The Leadership Quarterly,25(1), 36-62. Dutcher, E.G., Balafoutas, L., Lindner, F., Ryvkin, D. and Sutter, M., 2015. Strive to be first or avoid being last: An experiment on relative performance incentives.Games and Economic Behavior,94, pp.39-56. Lazaroiu, G., 2015. Employee Motivation and Job Performance.Linguistic and Philosophical Investigations,14, p.97. Olafsen, A.H., Halvari, H., Forest, J. and Deci, E.L., 2015. Show them the money? The role of pay, managerial need support, and justice in a self?determination theory model of intrinsic work motivation.Scandinavian journal of psychology,56(4), pp.447-457. Pee, L.G. and Lee, J., 2015. Intrinsically motivating employees online knowledge sharing: understanding the effects of job design.International Journal of Information Management,35(6), pp.679-690. Qayum, M., Haider, S.H. and Mehmood, H.M., 2014. Motivating employees through incentives: productive or a counterproductive strategy.J Pak Med Assoc,64(5), pp.567-70. Schnackenberg, A.K. and Tomlinson, E.C., 2016. Organizational transparency: A new perspective on managing trust in organization-stakeholder relationships.Journal of Management,42(7), pp.1784-1810. Wombacher, J. and Felfe, J., 2017. The Interplay of Team and Organizational Commitment in Motivating Employees Interteam Conflict Handling.Academy of Management Journal,60(4), pp.1554-1581.

Woodstock (401 words) Essay Example For Students

Woodstock (401 words) Essay WoodstockWOODSTOCK 99’From Peace, Love, and Music to Rapes, Riots, and Raw SewageOn the last night of the three day event, know as Woodstock, held in Rome, New York, at Giffiss Technology Park – a decompressed Air Force base many people have said that a riot occurred. But in reality the real riot happeneds of the course of the three day event, not as a single chaotic, explosive event but as a slow-motion disintegration of the chains that might hold 225,000 people together. What happened isn’t really hard to describe. With nothing more to hold them together, the crowd indured the heat, the sewage, the trash, and the drugs until all that was left was the feeling of standing in a tired, dirty crowd of people and at the end knowing you are all alone. We will write a custom essay on Woodstock (401 words) specifically for you for only $16.38 $13.9/page Order now In light of all the chaos the event will go down in history as one of the best rock concerts ever. Over the three day events notable bands such as Limp Bizkit, Kid Rock, Korn, Rage Against the Machine, Metallica, and the Red Hot Chilli Peppers played on two stages and entertained a more than 200,000 people. Along with the raves that were held every night, with DJ’s such as FatBoySlim and the Chemical Brothers hosting them, this festival showed to biggest range of music then the other two. But it was the one having the biggest accident record. Aside from the riots on the last night the New York State police have made forty arrest for crimes commited during the festival and are investigating more than ninety other reported crimes, including eight sex offenses. So far the death count from Woodstock stands at four: Two people dead as a result of heat exhaustion and one from a heart attack, and a women was hit by a car. Some blame the high ticket prices, which were $150 as well as the brutal heat, expensive cost for food and bottled water, nasty conditions and greedy promoters for the chaos the cause and estimated $600,000 in damage. Others have singled out aggressive artists like Limp Bizkit and Korn, which in my opinion is an idiotic excuse for any act of violence. â€Å"Any time you put 220,000 kids on a slab of asphalt and you charge those prices, something is going to go wrong,† Lars Ulrich of Metallica. Music Essays

The differences between ADD and ADHD essays

The differences between ADD and ADHD essays In 1905, a German physician named Herinrich Hoffman, who wrote the tale Struwel Peter about a child with ADHD. Impulsivity and inattention are more likely to have serious problems at home and at school. (Baren, M. 1994) There are two types of Attention Disorders. The first type of disorder is Attention Deficit Disorder and the second type is Attention Deficit Hyperactivity Disorder. ADD is a neurobiological disorder. Researchers believed that chemicals in the brain that may be not working properly cause the symptoms of ADD. The two most common characteristics in teenagers with ADD are inattentive and implusive at times. Although all children may be inattentive or implusive at times, those with add have them more frequently. In addition, to there impulsivity and inattention are more likely to have problems at home and school. Another characterics with this disorder is that the children will become underachievers in school. (Quinn, P. 1997) The second type of ADHD is also a Nero chemical disorder that is genetically transmitted. Poor parenting, lack of motivation, character weakness, stupidity, or even psychological problem, does not cause this disorder. This disorder generally affects three areas of people behaviors. Those three areas are attention, impulsivity, and even hyperactivity. Researchers studies show 30 to 70 percent of children have been diagnosed with ADHD will continue to have them well into their adult life. Sometimes this disorder is not discovered until the early teen years. This is often true to those individuals with attention decifit disorder who do exhibit overactivity or behavior problems. (Hallowell, E. 1994) The accurate diagnosis of ADHD obtained through evaluations and parent-child interviews. There are no laboratory measures to perform such as blood or urine screens. It is essential to measure ADHD correctly because of the other problems such as bipolar disorder, anxiety, or even dep...

Career ambitions

Career ambition This misconception ambition is the first thing you may crashing in front of the eyes of many of us when he finds himself after graduation without a Job or is suffering even find any work by plugging breath livelihood and then thought one of us that has stabilized and is believed to function is always from eight oclock to the second half in the public sector and others in the private sector and then interrupted it relates to his work every day so even comes last month arrested for his salary and so on , that goes to his age and referred to retirement. And sometimes some people feel that the job Kataiwq wraps around his neck and complain of work and felt that it weighs his shoulders are asked to retire early to rest and is still active and did not reach the age of sixty No need to stand one of us with himself and see with the passage of time and the years on his appointment to this post and look what happened? Skills and gain experiences and how his role AJtazha to develop his skills and whether he developed himself and invented something useful for his work in order to be an element product ? Or do you imitate any position sets it apart from others? Man thinks ambition is to develop and put himself in front of specific targets and think how to achieve these goals and uses several methods to strive and make solutions to achieve them. Unfortunately , many of us if he sat with himself and especially of their years in the career service will find himself after all these years has come forward and did not develop himself and got his service and the passage of the years, so you sometimes find director of his 15 years in the Job and preside over many of the staff and reached he higher echelons it is not known to run a computer or speak a single word in English and a smaller staff understand these things from him . Perhaps some say do not awakened in the course to learn computer and other shovel this failure with his work, and tell him this is not a Justification for it is possible for any one of us to develop himself outside of his term , even for an hour per day for a certain period , especially as the private institutes are available everywhere and at reasonable prices. ven if you lose a little money you earned to develop yourself and your interest in the atter so that you alone, and this is the skills and experience gained with yourself and you will feel that you have developed yourself and give you the incentive to develop your talents and increase your ambition career with this ambition must be to you the principle of positive in your life , and you know what The principle is what you mean

Perceptions and leaders Essay Example | Topics and Well Written Essays - 500 words

Perceptions and leaders - Essay Example Although many scholars concentrate on the leaders and their roles only, it is important to note that both the leader and follower are equally important in leadership as they depend on one another. (Bertocci, 2009) There are two theories that talk about leadership and this are transformational leadership and transactional leadership. In transformational leadership, the follower is there to be recipients of the leaders influence and behavior while in transactional leadership the followers and leaders both take part in the leadership process. Therefore, to look at how followers’ perceptions affect the leader’s style, two types of leadership will be important in our discussion. In looking at the perception that the followers have on their leader and how it affects the style of leadership, it is important to look at the behavior of the leaders (Schumann 2011). The leader behavior is divided into two categories that is, initiating and consideration. Those who are initiating are goal centered they focus on rules, tasks and coordinating the followers. While the consideration leaders are open to followers suggestions and are supportive to the followers. From this, it is possible that some followers perform their duties because they fear the leader while others accomplish their duties because they want to please the leader and later be rewarded. Therefore, it is proper to say that the behavior of the leader and the perception of the follower can determine the leadership style that the leader uses. To assess your leadership style you need to look at the behavior of the follower. The followers always have certain expectations that they expect their leader to meet .if he meets those expectations then the followers ascribe authority to you as a leader they respect and trust you. However, if he fails to meet the expectations of the followers, the relation between them is strained, and the followers develop mistrust towards the leader. If, as a

New German Cinema Essay Example | Topics and Well Written Essays - 750 words

New German Cinema - Essay Example Finally, the films shared a concern with contemporary West German fact on the one support and search for public and markets on the other1. In an international view, the German Cinema was taken as the most encouraging development in German cinema since German assertions, and a handful of its directors who have won national reputations. The film developed in other countries like Britain and US during the mid 1970s through various magazines and television announcements. Many observers of the films focused on the characters of the new directors, discussing them as creative geniuses, artists with something to say and determined the films almost incompatible in terms of their personal visions of the directors. Thus, the New German Cinema in Britain and America was initially discussed predominantly as a â€Å"cinema des auteur.†2 Although the New German Cinema directors were undisputedly highly gifted, there were a number of historically particular influences that set up essential pre-conditions for the occurrence of the New Cinema. Of particular significant was the way in which Allies handled the fledging West German Film industry in the years promptly after the World War II. When the war was moving towards the end, the western Allies felt that it was vital to re-inform the German people in order both to declassify Germany and to assemble up the western zones of Germany as a barrier to the influence of the Soviet in eastern Europe and American films were recognized fast as an effective measure of disseminating western notions of freedom, democracy and capitalist enterprise. Before the distributors of America agreed to send their films to the FRG for this reason, however, they forced that they should be permitted to transfer any benefits made in Germany back to America. Since the market in the German was clo sed to America during the World war II, once this situation

Developmental Delays and Trauma Essay Example for Free

Developmental Delays and Trauma Essay Developmental delays is when your child does not reach their developmental milestones at the projected times. It is an ongoing major or minor delay in the course of development. Developmental delays can have many different causes. There are many types of Developmental delays in children; they include problems with language or speech, vision, movement (motor skills), social, emotional and cognitive skills (van der Kolk, 1995). Developmental delays are easily distinguished if you pay close attention to the development and milestone periods contained by children; for example if you notice a child having a low attention span, they can’t stay still, they’re highly active and energetic all the time, that’s perhaps due to attention-deficit hyperactivity disorder, known as ADHD. There are so many different things that can cause developmental delays and children aren’t always born with developmental delays. Although, developmental delays can be genetic or born with, there are times when trauma at different ages can cause developmental delays such as a child being abused and suffering brain trauma, concussion, which could cause memory lost. Or there could be an accident and a child or adult undergo serious injuries to the spine, eyes, etc. Spinal injuries can be of damage to you motor skills. Spinal injuries or brain injuries if serious can lead to you basically having to start over as if you were a baby learning to walk, read, jump, or talk. The Shaken baby syndrome also can be a trauma that can cause brain injuries. There are numerous of things that have major components to play in developmental delays. Trauma definitely plays a one of those major parts in developmental delays. There are a number of Trauma’s that can cause development delays. It doesn’t always have to be abuse or accidents. Trauma can be caused by divorce, neglect, bullying, sports injuries, or even bad relationship breaks up. These types of trauma are called psychological trauma. Psychological  traumas effects are mostly emotional and it isn’t always permanent. Psychological trauma causes anger, irritability; mood swings, guilt, hopeless, anxiety, withdrawing, and disconnected to name a few. For divorce, Feldman says (2011) ch ildren and adults may experience depression, and disturbances and phobias and these things last from 6 months up until 2 years. Feldman states children whose parents are divorcing blames themselves for the breakup. He also states, evidence shows that twice as many children of divorced parents enter psychological counseling (Feldman, 2011). Children under the age 18 suffer 40% more anxiety as a result of divorce (van der Kolk, 1995). About 10-15 percent of students are bullied one time or the other (Feldman, 2011) and almost 85% of girls and 80% of boys are being bullied (Feldman, 2011). Those who are bullied lack social skills, cry easy (Feldman, 2011), and they experience depression, stress, anger, etc. Prayer and meditation help brain activity. Mediation to the mind is like an aerobic exercise to the body. Studies have also shown that meditation promotes mindfulness, decreased stress, insomnia, illnesses, depression, anxiety and panic. Spiritual connection brings comfort and healing to trauma. Researchers are learning the parts of the brain that are responsible for the spiritual thoughts, prayer and meditation. In one of our presentations his week, Dr. Jeanne Brooks stated that we have a spir itual part in our brain (2014). There are good and bad parts to everyone, I believe the good part is the spiritual part in everyone. For example, we’ve all seen cartoons in which there was a devil on one shoulder and an angel on the other. The shoulder with the angel is the part of us, the part of our brain or conscious that’s spiritual. References Brooks, Jeanne Dr. â€Å"Divorce and Stress† video presentation. LUO (2014) Feldman, R.S. (2014). Development across the Life Span (7th edition) Namka,, L. (2001). Children who are traumatized by bullying. alk, Trust and Feel Therapeutics., p. 18. Van Der Kolk, an der Kolk, B. (1995). developmental trauma disorder : Towards a rational diagnosis for children with complex trauma histories.

A Market Economy :: essays research papers

A Market Economy is the most efficient way of organizing economic activities. Millions of suppliers (firm) and consumers (buyers) make the markets. The suppliers and consumers sell and purchase goods that satisfy the wants of consumers and suppliers. Suppliers and consumers make rational decisions, respond to incentives and make tradeoffs. Over all trade makes everyone better off. (Mankiw) If one firm does not meet the wants of the consumer then they will lose their place in the market. Sales for most major retailers have risen this quarter, while others have fallen. The over all sales gain equals 7.9%. (Chandler) Sales rose because consumers are not bothered by threats of war. Also, they feel confident in current and future stability of the economy. The reason some retailers lost and most gained could be a number of possibilities: Prices might be too high for the consumer’s taste. Marketing strategies appealed to consumer’s tastes. Consumer’s expectation of future prices and economic stability. Consumer purchasing goods from some firms dropped. This could have been because of price increase of goods sold by retailers. Prices of goods rose because of cost increase due to the rise in Average Total Cost. Average Total Cost is Total Cost (everything that is given up to pay for good) divided by Quantity (how many goods the firm produces). This will be driven up by the Variable Cost (costs that vary with the quantity of output produced) because of inflation; wage increase and cost of goods needed to produce the final good. With some firms rising having their Average Total Cost going up and not increasing price, they will lose profit. Profit is attained by [Total Revenue (the amount a firm receives for sales of it’s output) divided by Quantity minus Total Cost divided by Quantity] multiplied by Quantity. Or, Profit will equal (Price minus Average Total Cost) multiplied by Quantity. If the Average Total Cost is larger than the price than the firm will face either raising price or with a short-term profit loss-shutdown. If profit loss is in effect with the firms long-run Average Total Cost then the firm will have to cut their losses and exit the market. (Mankiw) One reason why most firms did better than others is because of their Average Total Cost being lower than the price. They will be able to make the profit that is needed for the firm to survive. Another reason is because the firm has a strong marketing strategy. Marketing involves the gathering of useful data: what the consumer wants. When the data gathered and studied the information provided will let the firm know what goods to produce or what type of advertising to use. Advertisers will make it seem that the firm’s

Evolution of Human Resource to Human Capital: A Strategic Shift

As per the Darwin’s theory of evolution, everything has to evolve in order to sustain its identity. Corporate and its environment are changing every day as per the needs and behaviour of the customer. New strategies and concepts are evolving and the old concepts are either getting modified or are getting redundant if not practised. Knowledge of attracting, selecting, deploying and developing talent and strategies has given a competitive advantage to the companies.In line of this Human Resource, that was considered as a supporting coordinate in strategy formulation, now has taken a front lead in capital generation and hence regarded as the Human Capital. Peter Drucker famously defined a knowledge economy as one in which the human brain provides the primary means of production. He then noted the obvious corollary: that an organization’s most valuable resource is lodged in the heads of its employees and goes home with them at night. [Reference4].This is how firms have star ted involving employee participation at all levels for decision making and management forecasts (be it in any field, i. . Operations, finance, Marketing, Human Resource department etc. ) and not only a pre-selected group of individuals. Concepts like brainstorming of ideas have also evolved with the concept of human capital. In this article, let us first define human resource and human capital briefly. Human Resource was regarded as the set of individuals that forms the employee strength of any organization and its planning was typically considered as the process of anticipating and providing for the movement of people into, within and out of the organization.Previously firms were giving much importance to system implementation than human resource development as technology was much simpler. But with the advancement of technology and shortage of skilled manpower, firm has started giving respect to their employees and have initiated different measures to enhance their skills. This has generated the concept of Human Capital. Human capital narrowed the concept of human resource in terms of expertise and knowledge beneficial for the company. Human Capital describes the economic value of employees’ knowledge, skills and capabilities.This concept has highlighted the fact that success increasingly depends on an organization aptitude to manage talent and stressed upon the idea of â€Å"Compete through people†. In line of strategic planning that involves a set of procedures for making decision about the firm’s long term goals and strategies, human capital has taken the front seat. In the older model with the advancement of system technology, corporates started considering system before human resource. Their main goal was to make human resource as predictable as physical assets.But in last 40 years this concept has gradually changed and now the concepts like Toyota Production system pioneered the model that human resource come much before systems and that any individual on the production line had the capability often regarded as the ownership to point out problems and stop the line when proper standard operating procedures (SOP) is not being followed or some error has occurred. This has also extrapolated the idea that it is the human resource that drives and maintains the system and is not the other way round.It has also advanced the human resource processes to be continuous and not episodic as considered previously. Human capital is clearly different from the tangible monetary capital due to the distinguishing characteristic of human capital to grow cumulatively over a long span of time. Due to the shocks experienced in the business cycles it is difficult to maintain the linearity in growth of tangible monetary capital. During the period of prosperity, monetary capital grows at relatively higher magnitude while during the period of recession and depression; there is a dip in generation of monetary capital. Reference3].Contrary to this, human capital has uniformly rising rate of growth over a long period of time because the foundation of this human capital is laid down by the skills both technical as well as educational and health inputs. [Reference3]. The current generation is qualitatively developed by the effective inputs of education and health that will also benefit the future generation by its advance research and development. Thus the future generation gets refined day by day in terms of skills, production capacity etc. generating more human capital with superior quality.Firms have started banking upon their skill inventories for their business differentiation. Skill inventories list each employee’s education, past work experience, vocational interest, specific abilities and skills, compensation history and job tenure. IT hubs in Hyderabad, Bangalore etc. have banked upon their skill inventories and this has signified the rapid growth of Indian economy. Companies such as Mackenzie etc. has o ver a period of time emphasised and given inputs to develop a pool of human capital to gain the competitive advantage.Now the trategy formulation has moved from simple analysis to devising a coherent course of inputs and actions. Thus cumulative growth of Human Capital in India is evident. Countries like china have always banked upon their human capital for their economic growth. Many reasons explicitly explain the strategic change of human resource to human capital major of which is globalization. Globalization has led to multitasking of the employees where the work force is developed in a holistic manner to accomplish many tasks at one time. The resources are utilised in a much better way.Individual knowledge bases are continually changing and adapting to the real world in front of them. So the dimension of knowledge is not limited to demographic borders and has developed leaps and bounds. Training programs complement building the human capital by developing superior knowledge, sk ills and experience within the workforce. Managers of today are thriving to develop business agility in their team. Many development assignments are getting structured for employees, empowering them and ensuring that their job duties and requirements are flexible enough to allow growth and learning.Human capital is intangible and elusive and cannot be tapped the way organizations manage jobs, products and technologies. One of the reasons for this is that the employees, not the organization or system own their human capital. If valued employees leave a company, they take their human capital with them, and any investment the firm has made in training and developing those employees is lost. Technology advancement has also pioneered the shifting of human resource to human capital.Companies like Apple, Samsung are coming up with more than one product in a year where the human talent is used profusely to gain the technical niche. Advancement of technology tends to reduce the job openings that required little skill and increased the position that required considerable skills. This transformation has shifted the human resource from â€Å"touch labours† to â€Å"knowledge workers†, in which the employee responsibilities expand to map a richer array of activities such as planning, decision making and problem solving.Even the firm are preparing blue prints of programs to improve the skills of not only the upper management but also the middle and the lower management also. Firms are creating programs and awards like mentorship program, performance pay, incentives, bonuses and other awards for all level of employees to retain their human capital. Because employee skills, knowledge and abilities are amongst the most distinctive and renewable resources on which a company can draw, their strategic management is more important than ever. Reference2].Thus HR professional can concentrate more effectively on the firm premeditated direction instead of daily routine t asks. This blueprint can include forecasting personnel needs especially for firms planning to expand, contract or merge, planning for career and employee promotions, and evaluating the impact of the firm’s policies- both those related to HR functions and other functions- to improve the firm’s earning and strategic directions. But the main challenge comes in utilization of human resource as human capital.Without proper ownership and proper activities that capitalizes the workmanship of an employee, the part of the capital gets unutilized and goes as idle waste. Managers are architecting work for the employees in such a manner where they feel themselves connected and their skills are enhanced. This also catapults their full capacity utilization. The evolvement of this concept has inevitably changed the focus of firm from traditional Human Resource Management to strategic Human Capital Management.To be in the competition firms are using their human capital to implement bo th proactive and reactive change initiatives and are crossing the line to retain their human capital. Such is the magnitude of human capital in today’s scenario, where in a manager success is determined by the amount of human capital he has generated or retained in a year. The future depends on pursuing businesses that leverage human capital.

The Return: Nightfall Chapter 26

Ley lines. Stefan had spoken of them, and with the influence of the spirit world still on her, she had seen them without trying. Now, still lying on her side, channeling what remained of that Power to her eyes, she looked at the earth. And that was what made her mind go gray in terror. As far as she could see there were lines converging here from all directions. Thick lines that glowed with a cold phosphorescence, medium-sized lines that had the dull shine of bad mushrooms in a cellar, and tiny lines that looked like perfectly straight cracks of the outer surface layer of the world. They were like veins and arteries and nerves just under the skin of the clearing-beast. No wonder it seemed alive. She was lying on a massive convergence of ley lines. And if the cemetery was worse than this – she couldn't imagine what it might look like. If Damon had somehow found a way to tap into that Power†¦no wonder he seemed different, arrogant, undefeatable. Ever since he had released her to drink Matt's blood, she had kept shaking her head, trying to shake off the humiliation with it. But now finally she stopped as she tried to calculate a way to make use of this Power. There had to be a way to do it. The grayness wouldn't clear from her vision. Finally Elena realized that it was not because she was faint, but because it was getting dark – twilight outside the clearing, true darkness coming into it. She tried again to lift herself up, and this time she succeeded. Almost immediately a hand was extended to her and, automatically, she took it, letting it draw her to her feet. She faced – whoever it was, Damon or whatever was using his features or his body. Despite the almost-darkness, he still wore those wraparound sunglasses. She could make nothing out of the rest of his face. â€Å"Now,† the thing in the sunglasses said. â€Å"You're going to come with me.† It was nearing full dark, and they were in the clearing that was a beast. This place – it was unwholesome. She was afraid of the clearing as she had never been afraid of a person or creature. It resounded with malevolence, and she couldn't shut her ears to it. She had to keep thinking, and keep thinking straight, she thought. She was terribly frightened for Matt; frightened that Damon had taken too much blood or had played too hard with his toy; breaking it. And she was afraid of this Damon thing. She was also worried about the influence this place might have had on the real Damon. The woods around them shouldn't have any effect on vampires, except to hurt them. Was the possible-Damon inside the possessor hurt? If he could understand anything of what was happening, could he distinguish that hurt from his hurt and anger at Stefan? She didn't know. She did know that there had been a terrible look in his eyes when Stefan had told him to get out of the boardinghouse. And she did know that there were creatures in the forest, malach, that could influence a person's mind. She was afraid, deeply afraid, that the malach were using Damon now, blackening his darkest desires and twisting him into something horrible, something he had never been even at his worst. But how could she be sure? How could she know whether or not there was something else behind the malach, something that controlledthem ? Her soul was telling her that this might be the case, that Damon might be completely unconscious of what his body was doing, but that might just be wishful thinking. Certainly all she could sense around her were small, evil creatures. She could feel them encircling the clearing, strange insect-like beings like the one that had attacked Matt. They were in a furor of excitement, whipping their tentacles around to make a noise almost like a buzzing helicopter. Were they influencing Damon now? Certainly, he had never before hurt any of the other humans she knew the way he had today. She had to get all three of them out of this place. It was diseased, contaminated. Once again she felt a wave of longing for Stefan, who might know what to do in this situation. She turned, slowly, to look at Damon. â€Å"May I call someone to come and help Matt? I'm afraid to leave him here; I'm afraidthey'll get him.† Just as well to let him know that she knewthey were hiding in the liverwort and the rhododendron and mountain holly bushes all around. Damon hesitated; he seemed to consider it. Then he shook his head. â€Å"We wouldn't want to give them too many clues to where you are,† he said cheerily. â€Å"It'll be an interesting experiment to see if the malach do get him – and how they do it.† â€Å"It wouldn't be an interesting experiment forme .† Elena's voice was flat. â€Å"Matt is my friend.† â€Å"Nevertheless, we'll leave him here for now. I don't trust you – even to giveme a message to Meredith or Bonnie – to send on my phone.† Elena didn't say anything. As a matter of fact, he was right not to trust her, as she and Meredith and Bonnie had worked out an elaborate code of harmless-sounding phrases as soon as they knew that Damon was after Elena. A lifetime ago for her – literally – but she could still remember them. Silently, she simply followed Damon to the Ferrari. She was responsible for Matt. â€Å"You're not putting up much of an argument this time, and I wonder what you're plotting.† â€Å"I'm plotting that we might as well get on with it. If you'll tell me what  ¡Ã‚ ®it' is,† she said, more bravely than she felt. â€Å"Well, now what  ¡Ã‚ ®it' is, is up to you.† Damon gave Matt a kick in the ribs in passing. He was now pacing in a circle around the clearing, which seemed smaller than ever, a circle which didn't include her. She took a few paces toward him – and slipped. She didn't know how it happened. Maybe the giant animal breathed. Maybe it was just the slick pine needles under her boots. But one moment she was heading for Matt and the next her feet had gone out from under her and she was heading for the ground with nothing to grab onto. And then, smoothly and unhurriedly, she was in Damon's arms. With centuries of Virginian etiquette behind her she automatically said, â€Å"Thank you.† â€Å"My pleasure.† Yes, she thought. That's all it means. It ishis pleasure, and that's all that matters. That was when she noticed that they were headed for her Jaguar. â€Å"Oh, no, we don't,† she said. â€Å"Oh, yes, we will – if I please,† he said. â€Å"Unless you want to see your friend Matt suffer like that again. At some point his heartwill give out.† â€Å"Damon.† She pushed her way out of his arms, standing on her own feet. â€Å"I don't understand. This isn't like you. Take what you want and go.† He just kept looking at her. â€Å"I was doing just that.† â€Å"You don't have to† – for the life of her, she couldn't keep a tremor out of her voice – â€Å"take me anywhere special to take my blood. And Matt won't know. He's out.† For a long moment there was silence in the clearing. Utter silence. The night birds and the crickets stopped making their music. Suddenly Elena felt as if she were on some kind of thrill ride that plummeted down, leaving her stomach and organs still at the top. Then Damon put it in words. â€Å"I wantyou . Exclusively.† Elena braced herself, trying to keep a clear head despite the fog that seemed to be invading it. â€Å"You know that that's not possible.† â€Å"I know that it was possible for Stefan. When you were with him, you didn't think about anything but him. You couldn't see, couldn't hear, couldn't feel anything but him.† Elena's gooseflesh now covered her whole body. Speaking carefully around the obstruction in her throat, she said, â€Å"Damon, did you do something to Stefan?† â€Å"Now, why would I want to do something like that?† Very low, Elena said, â€Å"You and I both know why.† â€Å"Do you mean,† Damon started out speaking casually, but his voice grew more intense as he gripped her shoulders, â€Å"so that you would see nothing butme , hear nothing butme , think of nothing butme ?† Still quietly, still controlling her terror, Elena said, â€Å"Take off the sunglasses, Damon.† Damon glanced upwards and around as if to reassure himself that no last ray of sunset could pierce the green-gray world that surrounded them. Then with one hand, he stripped off the sunglasses. Elena found herself looking into eyes that were so black there seemed to be no difference between iris and pupil. She†¦turned a switch in her brain, did something so that all her senses were tuned onto Damon's face, his expression, the Power circulating through him. His eyes were still as black as the depths of an unexplored cave. No red. But then, he'd had time, this time to get ready for her. I believe what I saw before, Elena thought. With myown eyes. â€Å"Damon, I'll do anything, anything you want. But you have to tell me.Did you do something to Stefan?† â€Å"Stefan was still high onyour blood when he left you,† he reminded her, and before she could speak to deny this – â€Å"and, to answer your question precisely, I don't know where he is. On that, you have my word. But in any case, it's true, what you were thinking earlier,† he added, as Elena tried to step away, to get out of the grip he had on her upper arms. â€Å"I'mthe only one, Elena. The only one you haven't conquered. The only one you can't manipulate. Intriguing, isn't it?† Suddenly, in spite of her fear, she was furious. â€Å"Then why hurt Matt? He's just a friend. What's he got to do with it?† â€Å"Just a friend.† And Damon began to laugh the way he had before, eerily. â€Å"Well, I knowhe didn't have anything to do with Stefan leaving,† Elena snapped. Damon turned on her, but by then the clearing was so dim that she couldn't read his expression at all. â€Å"And who saidI did? But that doesn't mean I'm not going to make use of the opportunity.† He picked Matt up easily and held up something that shone silver from his other hand. Her keys. From her jeans pocket. Taken, no doubt, when she was lying unconscious on the ground. She could tell nothing from his voice, either, except that it was bitter and grim – all usual if he were talking about Stefan. â€Å"With your blood in him, I couldn't have killed my brother if I had tried, the last time I saw him,† he added. â€Å"Didyou try?† â€Å"As a matter of fact, no. You have my word on that as well.† â€Å"And you don't know where he is?† â€Å"No.† He hefted Matt. â€Å"What do you think you're doing? â€Å"Taking him with us. He's hostage for your good behavior.† â€Å"Oh, no,† Elena said flatly, pacing. â€Å"This is between you and me. You've hurt Matt enough.† She blinked and once again almost screamed to find Damon much too close, much too fast. â€Å"I'll do whatever you want.Whatever you want. But not here out in the open and not with Matt around.† Come on, Elena, she was thinking. Where's that vampy behavior when you want it? You used to be able to vamp any guy; now, just because he's a vampire, you can't do it? â€Å"Take me somewhere,† she said softly, intertwining her arm with his free one, â€Å"but in the Ferrari. I don't want to go in my car. Take me in the Ferrari.† Damon paced back to the trunk of the Ferrari, unlocked it, and looked inside. Then he looked at Matt. It was clear that the tall, well-built boy wasn't going to fit in to the trunk†¦at least, not with all his limbs attached. â€Å"Don't you eventhink about it,† Elena said. â€Å"Just put him in the Jaguar with the keys and he'll be safe enough – lock him in.† Elena fervently prayed that what she was saying was true. For a moment Damon said nothing, then he looked up with a smile so brilliant she could see it in the dusk. â€Å"All right,† he said. He dumped Matt on the ground again. â€Å"But if you try to run while I move the cars, I runhim over.† Damon, Damon, will you never understand? Humans don'tdo that to their friends, Elena thought as he brought the Ferrari out so he could bring the Jaguar in, so he could dump Matt in it. â€Å"All right,† she said in a small voice. She was afraid to look at Damon. â€Å"Now – what do you want?† Damon inclined from the waist in a very graceful bow, indicating the Ferrari. She wondered what would happen once she got in. If he were any normal attacker – if there wasn't Matt to think about – if she didn't fear the forest even more than she feared him†¦ She hesitated and then got into Damon's car. Inside, she pulled her camisole out of her jeans to conceal the fact that she wasn't wearing a seat belt. She doubted Damon ever wore a seat belt or locked his doors or anything like that. Precautions weren't his thing. And now she prayed that he had other matters on his mind. â€Å"Seriously, Damon, where are we going?† she said as he got into the Ferrari. â€Å"First, how about one for the road?† Damon suggested, his voice fake-jocular. Elena had expected something like this. She sat passively as Damon took her chin in fingers that trembled slightly, and tilted it up. She shut her eyes as she felt the double-snakebite pinch of razor-sharp fangs piercing her skin. She kept her eyes shut as her attacker fastened his mouth on the bleeding flesh and began to drink deeply. Damon's idea of â€Å"one for the road† was just what she would have expected: enough to put both of them in danger. But it wasn't until she actually began to feel as if she would pass out any minute that she shoved at his shoulder. He held on for a few more very painful seconds just to show who was Boss here. Then he let go of her, licking his lips avidly, his eyes actually gleaming at herthrough the Ray-Bans. â€Å"Exquisite,† he said. â€Å"Unbelievable. Why you're – â€Å" Yeah, tell me I'm a bottle of single malt scotch, she thought. That's the way to my heart. â€Å"Can we go now?† she asked pointedly. And then, as she suddenly remembered Damon's driving habits, she added deliberately, â€Å"Be careful; this road twists and turns a lot.† It had the effect she had hoped for. Damon hit the accelerator and they shot out of the clearing at high speed. Then they were taking the sharp turns of the Old Wood faster than Elena had ever driven through here; faster than anyone had dared go with her as a passenger before. But still, they wereher roads. From childhood on she had played here. There was only one family who lived right on the perimeter of the Old Wood, but their driveway was on the right side of the road – her side – and she got herself ready for it. He would take the sudden curve to the left just before the second curve that was the Dunstans' driveway – and on the second curve she would jump. There was no sidewalk edging Old Wood Road, of course, but at that point there was a heavy growth of rhododendron and other bushes. All she could do was pray. Pray that she didn't snap her neck on impact. Pray that she didn't break an arm or leg before she limped through the few yards of woods to the driveway. Pray that the Dunstans were home when she pounded on their door and pray that they listened when she told them not to let the vampire in behind her. She saw the curve. She didn't know why the Damon-thing couldn't read her mind, but apparently he couldn't. He wasn't speaking and his only precaution against her trying to get out seemed to be speed. She was going to get hurt, she knew that. But the worst part of any hurt was fear, and she wasn't afraid. As he rounded the curve, she pulled the handle and pushed open the door as hard as she could with her hands while she kicked it as hard as she could with her feet. The door swung open, quickly being caught by centrifugal force, as were Elena's legs. As was Elena. Her kick alone took her halfway out of the car. Damon grabbed for her and got only a handful of hair. For a moment she thought he would keep her in, even without keeping hold of her. She tumbled over and over in the air, floating, remaining about two feet off the ground, reaching out to grab fronds, branches of bushes, anything she could use to slow her velocity. And in this place where magic and physics met; she was able to do it, to slow while still floating on Damon's power, although it took her much farther from the Dunstans' house than she wanted. Then she did hit the ground, bounced, and did her best to twist in the air, to take the impact on her buttock or the back of a shoulder, but something went wrong and her left heel hit first – God! – and tangled, swinging her around completely, slamming her knee into concrete – God, God! – flipping her in the air and bringing her down on her right arm so hard it seemed to be trying to drive it into her shoulder. She had the wind knocked out of her by the first blow and was forced to hiss air in by the second and third. Despite the flipping, flying universe, there was one sign she couldn't miss – an unusual spruce growing into the road that she had noticed ten feet behind her when she'd exploded out of the car. Tears were pouring uncontrollably down her cheeks as she pulled at tendrils of bush that had entangled her ankle – and a good thing, too. A few tears might have blurred her vision, made her afraid – as she had been with the last two explosions of pain – that she might pass out. But she was out on the road, her eyes were washed clear, she could see the spruce and the sunset both directly ahead, and she was thoroughly conscious. And that meant that if she headed for the sunset but at a forty-five-degree angle to her right, she couldn't miss the Dunstans'; driveway, house, barn, cornfield were all there to guide her after perhaps twenty-five steps in the woods. She had barely stopped rolling when she was pulling at the bush that had thwarted her and getting to her feet just as she pulled the last entangling stems from her hair. The calculation about the Dunstans' house happened instantaneously in her head, even as she turned and saw the crushed swath she'd cut through the greenery and the blood on the road. At first she looked at her skinned hands in bewilderment; they couldn't have left such a gory trail. And they hadn't. One knee had been skinned – flayed, really – right through her jeans – and one seriously messed up leg, less bloody but causing her sheets of pain like white lighting even while she was not trying to move it. Two arms with quite a lot of skin removed. No time to find out how much or to figure out what she'd done to her shoulder. Ascreeeeeeech of brakes ahead. Lord, he's slow. No, I'm fast, hyped up by pain and terror. Use it! She ordered her legs to sprint into the forest. Her right leg obeyed, but when she swiveled her left and it hit the ground fireworks went off behind her eyes. She was in a state of hyper-alertness; she saw the stick even as she was falling. She rolled over once or twice, which caused dull red flares of pain to go off in her head, and then she was able to grab it. It might have been specially designed for a crutch, around underarm height and blunt on one end but sharp on the other. She tucked it under her left arm and somehow willed herself up from her place in the mud: boosting off with her right leg and catching herself on the crutch so that she scarcely had to touch her left foot to the ground. She'd got turned around in the fall and had to twist to right herself again – but there she saw it, the last remains of sunset and the road behind her. Head forty-five-degrees right from that glow, she thought. Thank God, it was her right arm that was messed up; this way she could support herself with her left shoulder on the crutch. Still without a moment's hesitation, without giving Damon an extra millisecond to follow her, she plunged in her chosen direction into the forest. Into the Old Wood.

Essay on ACL Surgery

Essay on ACL Surgery Essay on ACL Surgery Anterior Cruciate Ligament Injury Kathleen Vogler Armstrong Atlantic State University Professor Sergi 11/12/13 Anterior Cruciate Ligament injury Anterior Cruciate Ligament injury is the over-stretching or tearing of the anterior cruciate ligament (ACL) in the knee. A tear may be partial or complete; if it is a complete tear, then it will not heal on its own (MedlinePlus, n.d). The ACL is one of four primary ligaments in the knee joint that provide stability. The four ligaments consist of: Medial Collateral Ligament (MCL), Lateral Collateral Ligament (LCL), Posterior Cruciate Ligament (PCL), and the ACL. The medial collateral ligament runs along the inside of the knee and prevents the knee from bending out. The lateral collateral ligament runs along the outside of the knee and prevents the knee from bending in. The posterior cruciate ligament prevents the shin bone from sliding backwards under the femur. The anterior cruciate ligament keeps the knee from overextending. The MCL and the LCL work jointly with the ACL and the PCL in order to keep the knee stable during activity. The MCL and the LC L are the providers of the inner and outer support of the knee. The MCL and the ACL provide support at the center of the knee. An individual’s knee needs all four ligaments in order to maintain continuous stability throughout movement of the knee during activity (MedlinePlus, n.d). Although females and males both have the exact same knee ligaments, females are more likely to have an ACL tear or injury (Prentice, 2013). More specific, female athletes have four to ten times more ACL injuries then that of males. Doctors theorize that the different rates of injury are due to the contrast of anatomy, knee alignment, ligament laxity, muscle strength, and conditioning (McAlindon). An anatomy difference is that women have a narrower notch than men have; therefore, the space for ACL movement is more limited in women than in men. A knee alignment difference is that the width of the pelvis determines the size of the Q angle. Women have a wider pelvis than men have; therefore, the Q angle is greater in women than in men (McAlindon, n.d). A ligament laxity difference is that female hormones allow for greater flexibility and looseness of muscles, tendons, and ligaments. Although this looseness prevents injury to other areas of the body, in the knee it leads to instability and actually causes ACL injury. A muscle strength difference would be the muscles surrounding the knee of women are not as strong as those of men. The stronger muscles of the men lead to more stabilization (McAlindon, n.d). A conditioning difference is that men develop muscle coordination and reflexes that can protect the knee once they reach the competitive level. These knee reflexes allow strong muscles to control the knee, thereby maintaining stability in it. Some female athletes do not participate in the same sports until a later age. Therefore, their muscle strength and coordination, as well as reflexes, may not be as fully developed when they reach the competitive level (McAlindon, n.d). An unusual characteristic is that females are more likely to have an ACL tear while they are on their menstrual cycle, but the reason why has yet to be determined. The most common sports that record the most ACL injuries would be: basketball, football, soccer, and skiing. Obviously, football records the least amount of ACL injuries because that is an all-male sport. There are three main causes of an ACL injury. One, if the individual takes in an extreme impact on the side of the knee, inside or out. This causation is most commonly found within the sports of football and soccer. Two, if the individual overextends the knee joint. This causation is also common in football and soccer, but is also found mildly in baseball or softball. And third, if the individual quickly stops their movement and suddenly changes direction while in activity consisting of

Why is civilty dead Essay Example | Topics and Well Written Essays - 500 words

Why is civilty dead - Essay Example These are the indications from the media, the public and political life. Admittedly, people have to have the freedom to speak for themselves, however the era of mass information and technology made our sense desensitized. After off the cruelty pouring out from the media it is difficult for us to control ourselves and to express our feelings without passing the border of the good manners. We are used to watching and listening to politicians who try to discredit their opponents on the public space. We also know that their verbal disruption polarizes and poisons the debate. We no longer perceive political animosity as something unusual. By now we heard how the Congressman Joe Wilson yelled to President Obama and called him "liar". However the lack of courteous behavior in politics is not the most troubling one, now that it moved to the public realm. Television helped a lot in showing foul language and numbing our sensibility with constant broadcasting of rude behavior. In addition the anonymity of the internet allows people to launch freely their anger. Mass media likes to focus its attention on nasty personal attacks performed by celebrities. The U.S society has a deep fascination with celebrities and I believe that their world- wide broadcast of indiscretions forced society to ask if civility is no more.

Buyer Behaviour Analysis - The Psychology of Buying Coursework

Buyer Behaviour Analysis - The Psychology of Buying - Coursework Example It is therefore important to understand how they arrive at a decision to purchase in order for a marketer to build an offering that would attract them. This paper focuses on how psychological factors; motivation, perception, learning and attitude could influence purchasing decision of luxury cars. A motive can be defined as the internal energizing force that directs individual’s activities towards achieving a goal or satisfying a need. Actions are however affected by several motives thus marketers’ ability to identify these motives forms the basis of developing a successful marketing mix. Motivation is the internal force that reorients our behaviour towards the decision making process and purchasing behaviour. According toYalch& Brand (1996, p.406), once an individual recognizes that they have a need, there is normal a state of tension existing that drives the consumer to achieving the goal by eliminating the need and reducing the tension. In this regard, it is important to note that only unmet needs motivates an individual and once they are eliminated there could only be another motivation emanating from another need. Maslow’s hierarchy of needs identifies five levels of needs that are likely to determine the level of hierarchy the consumers are and determine what motivates their purchases. According to Maslow’s hierarchy of needs, purchasing behaviour is mainly driven by the lowest need that has not been met by a buyer. The five primary areas of needs identified by Maslow model are physiological, safety and security, love and belongingness, self esteem and finally self actualization. This model postulates that as the needs of consumers are met in the first level say physiological, they move towards the next and so on (Lester, 2013 p.15). In this model, consumer buyer decisions are motivated by one of the 5 needs level in their hierarchy. In this regard, ability of a marketer to appeal to one of five motivational

Study skills Essay Example | Topics and Well Written Essays - 1000 words

Study skills - Essay Example n the said phase is the determination of the personal strengths, weaknesses, feedbacks from other people, both positive ad negative and the different performance indicators (Cottrell, 2010; Self Improvement Mentor Website, 2009). Based on the said parameters, the first focus is the determination of skills. On a personal note, my strengths include capability of expression and logical and critical thinking. In most cases, the capability to establish the principles surrounding certain events is one of the fundamental attributes. In terms of the capability of self-expression, there is a number of ways which can be considered as strength such as in verses as well as artistic visual expression. These are considered strengths since it can support the professional expertise that ca be achieved through studies. Upon the determination of the strengths, knowledge of one’s weakness is another important phase (Self Improvement Mentor Website, 2009). Although self-expression is one of the strengths, my professional communication skills and self-esteem can be limitations in certain cases. This can be attributed to the inadequate experience in the said skills. Basically at the present, self-evaluation can bring about the need to polish technical skills to be able to have the capability for expertise on the professional level. This view had been achieved through the feedback gathered from other people of close interaction, in addition to self-assessment. Feedback of other people is important on a person’s development because they can observe performance and attitude on a perspective different from the person himself. In taking into consideration of feedback though, it is important to prioritize objectivity of the person (Self Improvement Mentor Website, 2009). Positive feedbacks from people of close interpersonal interaction had been gathered. One of the constructive criticism that had bee received is the need to be focused in doing a single task due to the

Evolution in Law Systems Essay Example | Topics and Well Written Essays - 2250 words

Evolution in Law Systems - Essay Example The initial quality is belief. The investors, the banks and the further financial institutions and mediators desire to discern that a contract is a contract. They moreover wish to identify what the accurate compulsions of the team are, the facts of the contracts, the position and process of expense, the therapy in the occasion of the instance which resolves the worth of their financial resources. The valid regulations of law have to lessen the aspects of indecision also make circumstances more convenient. Therefore, dealings are easier also inexpensive to close and execute. The quality of belief within individual dealings, guides to the quality of inevitability within the lawful also official system on the whole. Financial marketplaces in addition to trade people depend on the inevitability of the lawful structure. A conventional lawful structure plus scheme of law can forever be depended upon, within that valid rules plus lawful averages will take place also relate in the means anticipated. Therefore, organizations, person's also financial institutions are at all times competent of scheduling for the potential and venture prospects are not disturbed by the alterations within the decree. The qThe qualities of belief and inevitability within the lawful structure are always hailed also facilitates or eases the formation of burly investment prospects plus the market for venture with monetary assets. Nevertheless an evenly important rate is the aptitude of the lawful structure to facilitate the element of novelty. Modernization is assisted by elasticity within the legal structure, which is a third basic quality of a competent moreover victorious scheme of financial as well as commercial law. A flexible legal structure supports alteration within the marketplace circumstances and conditions that facilitate the capitalists, savers, investors and economic institutions to act in response efficiently and rapidly. The fourth basic quality of a flourishing and efficient system of law relating to finance is the ability of the law to support and facilitate specialized legal techniques to deal with special technical needs of the financial industry. A typical example of the capability of financial law to accomplish this intention which is the maturity of the lawful structure overriding the financial also the payment mechanisms like the cheques or bonds. Evolution of English financial law: The law of contracts is one of the most essential characteristics of the legal system, which is an indispensable circumstance for the function of some marketplaces, together with the financial markets. Evoking the fact that a contract is basically a pledge otherwise a set of pledges to execute an action or else skip to act, for the breach of contract, for which the regulation provides a remedy, and identifies it as a duty. The elements of reassurances are, certainly, all over within the financial marketplaces. The consumer might place cash within the bank. The depository pledges to give back the cash to the client upon the client's insistence otherwise to a different individual upon the client's request.

Understanding The Term Of Agenda Setting Media Essay

Understanding The Term Of Agenda Setting Media Essay Maxwell McCombs and Donald Shaw first coined the term agenda-setting in their article The Agenda Setting Function of the Mass Media (McCombs and Shaw, 1972). However the McCombs credits Walter Lippmann as the intellectual father of agenda setting (McCombs, 2004: 3). Walter Lippmanns thesis Public Opinion  [1]  described the concept of a pseudo- environment; an imagined reality of the world constructed from the media we consume. Lippmann suggested that man lives in a fictitious world, hence whatever we believe to be true picture, we treat as if it were the environment itself (Lippmann, 2007: 7-10). Walter Lippmann speculation that the Mass Media played an important role in the publics understanding of the world they inhabited. The influence that he implied suggested the mass media agenda played an important role in influencing/shaping the public opinion or public agenda. Hansen writing 88 years later reaffirmed this relationship theorised by Lippmann, suggesting the media play a role in educating the public: While the roles of formal education in acquainting us with the public word and image vocabulary of the environment should not be overlooked, much, maybe most, of what we learn and know about the environment we know from the media. Hansen utilises the Habermasian concept of a public sphere, suggesting that the mass media provide a public arena for national and transnational debate of environmental issues: Since the emergence and rise of the modern environmental movement in the 1960s, the mass media have been a central public arena for publicising environmental issues and for contesting claims, arguments and opinions about our use and/or protection of the environment. (Hansen, 2010:6) The issues discussed within this public arena, can be described as the media agenda. However as much as the mass media provides a forum for discussion, it is not all inclusive. Environmental issues have to compete against each other for widespread coverage. As the environmental agenda, isnt always at the forefront of the public agenda, often multiple environmental issues are fighting for limited coverage from the press: While many issues compete for public attention, only a few are successful in doing so, and news media exert significant influence on our perceptions of what are the most important issues of the day. (McCombs, 2004:2) McCombs, Lippmann and Hansen all suggest that the media dictate to some level, what are the most important issues of the day. The conundrum becomes; how do the cultural gatekeepers decide which issue is the most important on the media agenda, and thus deserves media coverage? What influences the Media on environmental issues? To understand these questions it is necessary to address the fundamental obstacle for environmental issues to overcome to become newsworthy. Visual media utilises imagery as a source of legitimacy. However as environmental problems develop over a long period of time they often appear invisible: a large proportion of the processes associated with the most difficult environmental problems tend to be inaccessible to the senses, invisible until they materialise as symptoms (Adam, 1998:12; Hansen, 2000: 56). Hence although some environmental issues may be more serious in the long-term, they are not always deemed newsworthy as they have no iconography attached to their cause. Pressure groups utilize the issue of invisibility by creating spectacles and press stunts in order to make the invisible issues visible. Greenpeace in particular are hugely successful at utilizing iconography  [2]  . Iconic images of icebergs, crashing into the sea or Fathers for Justice scaling the Houses of Parliament can define an issue, and penetrate public consciousness, much easier than text based media. However Hansen argues that the effects of visual spectacles are short term; they only allow the issue to gain visibility as a trigger to create wider media interest for the issue: The newsworthiness of environmental pressure groups would soon wear off it had to rely solely on their creation of spectacular protest performances[they] are of course eminently newsworthy and visually striking, but they are not sufficient for remaining on the media agenda or for maintaining media visibility in the long term. (Hansen, 2010: 53) Hansen argues that successful pressure groups are able to maintain visibility of the issue in the media by targeting issues that are already being discussed in the forums which the media regularly report on (i.e. Political forums, e.g. Parliament) (Hansen, 2010:53). This would suggest that the media agenda is directly and indirectly influenced by policy agenda, suggesting a symbiotic relationship as the media influence the public agenda, which in turn influences the policy agenda by terms of voting. James Dearing and Everett Rogers (Dearing and Rogers: 1996, Rogers and Dearing: 1988) visualised this concept [see figure 1] suggesting that all three agendas are interlinked: exposure through the mass media allows a social problem to be transformed into a public issue (Dearing and Rogers, 1996:4). When something becomes a public issue it is propelled into policy agenda through the government; who represent the majoritys best interests. However the mass media commentate on the policy agenda so pressure groups are able to exploit this cycle, by elevating topics they deem to be of most importance higher on the media agenda and in turn policy agenda via public pressure: The agenda-setting process is an ongoing competition among the proponents of a set of issues to gain the attention of media professionals, the public, and policy elites (Dearing and Rogers, 1996:6). Figure However the relationship between the three agendas is not without its flaws; For environmental issues to be addressed by the press, they must propel themselves as the most important issue on the agenda to the media. However this does not correspond to levels of importance or seriousness to the public: The relative prominence of a social issue is not in any way a simple reflection of levels of public concern; it is heavily influenced by the activities of issue sponsors such as politicians, or successful interest or pressure groups (Anderson, 1997:30). The notion that issues that appear in the media agenda are not necessarily the most important suggests other actors play a role in setting the agenda. So whilst we rely on the news to dictate what picture of the world we consume, the news agenda can be influenced by amongst other factors, celebrity endorsements. Dan Brockington (2008) suggests industrial society has only a fleeting interest in the environment: their rare glimpse of the environment is often through highly romanticized representations of the environment rather than their own experiences. Hence celebrity endorsements of environmentalism help to replace the lack of experience in society: celebrity support for conservation fulfils a modern social need. The alienation from nature that characterizes capitalist urban living drives the demand for celebrity involvement in conservation (Brockington, 2008:558). Criticisms of the agenda setting model Agenda setting theory is based on long term effects. In order for an issue to become central in terms of public opinion, McCombs argued that the frequency or prominence of a given issue in the mass media, placed significant influence on how important the issues was perceived by the public: Those issues emphasized in the news come to be regarded over time as important by the public (McCombs, 2004:4-5). However McCombs analysis of the prominence of a given issue doesnt take into consideration how the issue is framed within the mass media: Social movements have increasingly focused on the media since it plays such an influential role in assigning importance to issues facing the public. But gaining attention alone is not what a social movement wants; the real battle is over whose interpretation, whose framing of reality, gets the floor. (Ryan, 1991:53) Issues are at the mercy of the press, when they are pushed into the media forum. Different papers frame the issues within their ideological constraints. What becomes essential for claimsmakers and pressure groups, is the ability to manipulate the mass media, so the issue at hand remains at the focus within the different ideological representations. The quantitative approach also only looks how many times an article was published, not how many times the article was read. Obviously circulation figures are a rough guide that an article is being read by a high percentage of that readership. However this is no guarantee that the article is digested. This becomes a bigger problem when considering new mediums such as the internet, is that the quantity of articles on environmental issues is so vast that it would be inconceivable to assume that prominence related to prevalence to the public. Robert Burnett and P. David Marshall suggested that the problem readers have is filtering the vast amounts of information they have access to, to find the right news stories (Burnett and Marshall, 2003: 153). Since then digital news has grown significantly in popularity; the problem thus becomes how can the media influence public opinion when the public have become their own filters, so can solely digest stories based on their interests rather than only being able to choose from a limited set of stories in a newspaper based on an editors choices. Another criticism of the quantitative analysis model favoured by McCombs is that it doesnt take into consideration how something gets adopted by the media. Anderson argued that agenda-setting theorists such as McCombs do not look at the initial triggers that cause issues to be included into the media agenda: Agenda-setting studies have tended to ignore the whole process through which social issues are taken up by the media (Anderson, 1997:25). Within Dearing and Rogers Model, the public are not deemed to be pivotal for the agenda setting process. However when considering the trigger that propels an issue into the media and policy forums (specifically on environmental issues) it can sometimes be attributed to a small group of public individuals who insight direct action, to spark wider interest. Brian Doherty et al. describe direct action as: Protest action where protesters engage in forms of action designed not only or necessarily to change government policy or to shift the climate of public opinion through the media, but to change environmental actions around them directly. (Doherty, Paterson and Seel, 2000:1) The term public is contestable itself; how do differentiate between ordinary members of environmental non-governmental organisations and members of a concerned community? Within different contexts we can all be described as the public. Protesters can be seen as belonging to the public, so the direct action that often provides the trigger for the uptake of issues into the media agenda could be described as coming from a small proportion of the public. The key component of agenda setting research should then be considered minority influence. The minority groups or opinion leaders disseminate their concerns on certain issues by influencing others by empowering their causes by form of protests, publicity stunts and media performances. Environmental Agenda Setting Looking specifically at the Kingsnorth Six case study and applying the Agenda Setting theory to it, we can expose the complexities involved in the agenda setting process and how they may or may not be relevant when looking at it through the perspective of a non-governmental organisation, deciphering whether they are successful in utilising the media to fulfil their aims. The Kingsnorth Six direct action protest involved the David Pepper claims that environmentalism is less a coherent movement and more of a turn in late-twentieth-century thought arguing that in its simplest definition an environmentalist; is one who is concerned with the environment. Thus the majority of the West can be described as environmentalists (Pepper, 2000:445-6). Whilst openly sharing oppositional views is widely acknowledged as a social taboo, the amount of active environmentalists are less popular. Hence by gathering attention to the Kingsnorth case, Greenpeace could turn a minority cause and propel it to the masses, thus gaining the issue serious political significance by bringing it to the environmental sympathisers domain; as nobody wants to be seen as actively damaging the environment, for fear of commercial and political repercussions from the sympathizing majority. Hutchins and Lester argue that journalists have an environmentalist bias as it is in their readers interest: Journalists acknowledge the saliency of environmental issues to readers and audiences because of the threats posed to natural environments and peoples wellbeing by degradation and the unchecked activities of capital. (Hutchins and Lester, 2006:434) Environmental issues have been of particular relevance since global warming was posed as a theory, ever since it has been at the forefront of media and science agenda, seeing with it the rise in popularity of political parties such as the Green Party in the United Kingdom yet also a rise in green policies. Environmental concerns transcend all classes so are useful for the media in targeting large concerned audiences. This scaremongering tactic validates the work of pressure groups and non-governmental organisations and disguises the profit motives of the media reporting it. However Hutchins and Lester ignore two key oppositional concepts: the influence of corporations as advertisers and journalistic objectivity. The first point can be dismissed as only one corporation is being targeted the money lost from attacking E.ON can be easily filled by other businesses from other sectors. The second point journalistic objectivity, allows a platform for debate, whereby environmental sceptics are allowed an equal platform to discuss their opinions. This creates a dilemma similar to the religion versus science debate; influential sceptics are allowed to pollute the influence of pressure groups with little grounding in scientific fact or common sense. The media is more than a site for environmental action; it plays a significant role in shaping debate and influencing outcomes. It is here that representations are determined, images softened or distorted, and power granted or denied. (Hutchins and Lester, 2006: 438) Hutchins and Lester bring up a fundamental point of the nature of the media in influencing outcomes of protests. Whereas the media validated Greenpeaces protests, specifically broadsheets such as The Guardian, projecting the Kingsnorth Six onto hero status; even premiering the Nick Broomfields short documentary A Time Comes: The Story of the Kingsnorth Six (Broomfield, 2009). This presented the Kingsnorth Six as ordinary members of the public with no activist history, whom simply wanted to right a wrong. Dieter Rucht describes how in some rare instances the mass media can potentially be considered an ally for the social movements such as The Guardian in this case. However he warns that social movements would be wrong to rely on this as the mass media carry their own agenda different from the aims of the social movement (Rucht, 2004: 55). The protest/publicity stunt clearly intended to insight media interest. Nick Broomfields short documentary (Broomfield, 2009) highlights the directness of Greenpeaces tactics to achieve press coverage. The activists assumptions of the media reaction were highlighted by a quote from Ben Stewart one of the Kingsnorth Six: because my parents live near there (Kingsnorth Power Station), I gave them a ring and said you might see on the news that I am on top of this power station (Stewart in Broomfield, 2009). This arrogance becomes justified when noting the previous newsworthiness of Greenpeace protests in gaining media attention (Carroll and Hackett, 2006:87). Stewart then goes on to state Greenpeaces exact intentions, emphasizing the performance aspect of the protest by having what is implied as press conferences on top of the chimney: I got up and did the interviews with the media and tried to justify it (the protest) to the public when we were up there, and of cause this thing is always a bit controversial (Stewart in Broomfield, 2009). Then implying that it would disseminate the issue into public discourse/forums: you get lots of public ringing into the talk radio stations saying were nothing (Stewart in Broomfield, 2009). The whole direct action performance comes across as merely being a platform to receive media coverage to then disseminate their issue into the agenda. However Greenpeaces performance tactics resonate well with the medias agenda as they provide the media with pre-packaged news stories: Greenpeace has always been inherently fascinating and newsworthy as far as the media are concerned. It presented them with totally pre-packaged, simplistic but very powerful images of confrontation that were very new and exciting (Gallie cited in Anderson, 1997:35) The Kingsnorth Six protest certainly did this; providing photographs, videos and interviews to the various interested media. Allowing Greenpeace to remain in control of how their imagery was framed and represented. On an interview with ITV Meridian Tonight Stewart justified their actions by highlighting Greenpeaces agenda on E.ONs proposed plans: Gordon Brown wants to build a new one of those carbon dinosaurs and thats why were up here, were trying to stop that happening (Stewart in Broomfield, 2009). The telephone interview from the top of the tower to new stations emphasises the link between performance and agenda setting. Whereas the protest may give the guise of trying to shut down the Kingsnorth plant in order to stop the polluting power station, the primary objective of the press stunt prevails: securing communication with the media, thus allowing Greenpeace to dictate the news agenda. However their story only reached local level on television news coverage, receiving coverage from ITV Meridian Tonight and BBC South-East Today. Contrary to the regionalised coverage of the initial protest the subsequent trial received national attention on the respective channels. This would imply that the Kingsnorth Six protest functioned as a trigger to greater media coverage rather than gaining the substantial media coverage needed for an issue to become adopted into the national media and public agenda. It would be easy to assume that Greenpeace had expected more coverage than they received initially. However the issue was already in the political forum, with the Governmental body The Department for Business, Enterprise and Regulatory Reform due to release a white paper on the carbon capture and storage regulations. This reflects Hansens sentiments (mentioned earlier), suggesting it is a deliberate tactic to target issues already in political forums (Hansen, 2010:53). Critiques of Greenpeace reaffirm Hansens observations. Chris Ross writing for Greenpeace highlighted some of myths surrounding the Brent Spar case study; that Greenpeace had the potential to act on issues that they themselves stood to gain positive framing, in other words easy battles: Greenpeace had given little though to the issue it was going to tackle, or its consequences. In short, the Brent Spar was a good photo opportunity for an organisation faced (in some countries) with a decline of its membership and visibility. (Ross, 1998:40) This could be said of the Kingsnorth Case, Greenpeace knew that the proposed plans were controversial within the economical and political climate, so had predicted an easy win which would create a good photo opportunity. This is not to say that Greenpeace was not interested in the issue beforehand, but simply chose a strategic target out of the many environmental criminals in the world. Greenpeace should not be solely attributed with pushing the Kingsnorth case into the media, public and policy agenda after all other non-governmental organisations were also active such as Climate Camp and Friends of the Earth. This poses the dilemma; did Greenpeace activate this protest network by projecting the struggle into the agenda? However it is evident from the polaric media representation of the protests that the Greenpeace protest yielded a greater media influence (than the Climate Camp protests) due to its previous validation within the media because of previous successes in gaining media attention (Carroll and Hackett, 2006:87). Whereas Climate Camp was undermined by their history of negative encounters with the police. The Kingsnorth Six Coverage/ Analysis On October 8th 2007 six Greenpeace representatives climbed the 200 metre high smokestack at the Kingsnorth power station in Medway, Kent, attempting to paint the words Gordon bin it on it. Whilst another 20 activists chained themselves to the stations conveyor belt, immobilising it from burning coal. The Kingsnorth Six as the media labelled them (see fig.2 ), successfully managed to draw significant media attention from October 2007 till September 2008 when the activists were acquitted of the charges of causing  £30,000 of criminal damage to the smokestack on the defence that they were acting to prevent climate change, a landmark case in legal history  [3]  . Figure : 5 members of the Kingsnorth 6 Greenpeace activists. Greenpeace aspired to highlight the plans of the government and the German energy corporation E.ONs proposed plans to build a new coal powered power station at Kingsnorth which was proposed to be operational by 2012; the first of its kind in Britain since 1986. Greenpeace claimed itself that the ensuing direct action led to the postponement of E.ONs plans. Much like the Brent Spar case in 1995, as Hansen described: Greenpeace succeeded in stiring up sufficient media, political and public interest (Hansen, 2000:57) to force E.ON to reconsider its position. The question is how much responsibility can Greenpeace claim? Did the subsequent media coverage really have the effect that Greenpeace claimed? Hansen (Hansen, 2010) repeatedly coins the term claims-maker in reference to pressure groups suggesting that groups such as Greenpeace take a conservative option in their choice of issues to propel into the spotlight. He suggests that claims-makers choose topics which are already involved in policy agenda or Legislator: Most of the issues on which successful pressure groups campaign and successfully gain media coverage are issues which already have an institutional forum rather than completely new issues which have not been problematised in some form or other before. (Hansen, 2010:53) This would suggest that Policy Agenda influences the pressure groups choice in agenda: as they are more likely to have success in influencing the three agenda setting processes if they are able to frame and elaborate existing issues that are already in the public domain (Hansen, 2010:54). Hansen suggests that Greenpeaces spectacular protest performances are great at creating a visual spectacle; however they are not sufficient at maintaining media visibility in the long term (Hansen, 2010:53). In other words apart from the newsworthiness of the Kingsnorth-Six stunt, the more important factor in agenda setting, was the subsequent trial that kept the Kingsnorth issue visible. Hansen suggests that it is not as simple as just setting the agenda as McCombs suggested, the quantity is not of coverage is irrelevant if the coverage is framed in the wrong way: While an environmental pressure group such as Greenpeace has the ability to secure media coverage for its claims its capacity to influence or control the way its claims are framed and inflected by individual newspapers is more questionable. (Hansen, 2000:71) Hansen looked at a selection of the three traditional types of newspapers from the British press: Daily Mail, Daily Telegraph and Daily Mirror and their respective Sunday editions (Hansen, 2000: 58). Analysing each newspapers output over the period following the Brent Spar protests to determine how the coverage was framed; looking specifically at the gulf between commanding attention for an issue and securing legitimacy (Hansen, 2000:56). He found that individual media exert ideological work upon their differential accessing of sources and their differential choice and promotion of particular lexical terms (e.g. Greenpeace as terrorists, a nuisance, undemocratic) (Hansen, 2010: 57). Hansen implied that Greenpeace media coverage was at the mercy and scrutiny of each outlets ideological allegiance. Although the initial protest is the most visible in terms of photos and iconic moments, in its initial aftermath the majority of press coverage was localised. A search of the Nexis newspaper database shows none of the national newspapers covered the protest in the week following the incident, with the majority of coverage remaing on local television broadcasts and regional newspapers. Between October 15th 2007 and September 10th 2008 there were 42 articles containing the keywords Kingsnorth and Greenpeace. Of these 19 were from The Guardian and The Observer and 10 were from The Independent (both of which could be described as having an environmental bias), hence only 13 were from other UK national newspapers. Applying McCombs quantitative methodology of agenda setting stating that the most prominent public issues are synonymous with the most important public issues (McCombs, 2004:5) One could conclude that Greenpeaces publicity stunt had failed to garner notable national coverage of the Kingsnorth plight compared to its previous successes of gaining the presss attention (e.g. Brent Spa). However out of the mediocre coverage 76% was from UK national newspapers with a history of environmental concern; echoing once again Ruchts notion that the media can potential act as an ally for social movements (Rucht, 2004:55). The Observer notably, exclusively broadcasted Nick Broomfields documentary, which utilised, among others David Gilmour on the soundtrack. Whereas there was a total of 21 national newspaper articles covering the Kingsnorth-Six trial verdict between the 11th and 15th of September 2008; suggesting the mainstream coverage was more interested in the verdict of the court on the Kingsnorth Six; as the result could set a precedent for future environmental policy agenda. Therefore in this case the Kingsnorth-Six stunt was more successful in becoming part of the media agenda in its aftermath. In Hansens Claims-Making in the Brent Star Controversy (2000) He suggests that the Telegraph utilised a negative overlexicalisation of descriptors to describe Greenpeaces actions (Hansen, 2000:62). Throughout the Kingsnorth coverage The Daily Mail, The Mirror and The Express conformed to this convention, often sensationalising the news with doom-mongering extrapolations. The Daily Mail framed the verdict of the case with a negative sensationalist set of descriptors, being highly critical of the ramifications that the case may have for the future of civil order. Whilst being highly critical of Greenpeaces actions the focus was shifted from the agenda of climate change, towards the unlawful nature by which the activists disseminated their message; framing the Greenpeace activists as potential threatening to the public: Green Light to Anarchy; Greenpeace Verdict will Encourage Lawbreakers, Warns Widdecombe (Sears, 2008:12). Hansen observed a similar instance/tactic in the Brent Spar case whilst analysing the framing of civil protest suggesting that The article served a functionlinking together and interpreting a series of vaguely related events or activities as symptoms of a deeper problem or social malaise (Hansen, 2000:61) Emily Highmore: What Greenpeace did was hugely irresponsible (Cited in Sears, 2008:12) So is it OK Now to Kill Gary Glitter? (Littlejohn, 2008:17). So next time some self righteous vegan in cycling shorts is caught smashing up a Range Rover in the name of the polar bears, dont be surprised when they try to use this not guilty verdict as their Get Out Of Jail Free card (Littlejohn, 2008:17). The Mirror NOT LAWFUL.. JUST AWFUL. (Routledge, 2008:29) This is judicial lunacy. It opens the way to all sorts of violence by flat-Earth nutters bent on halting the construction of vital new generating capacity. (Routledge, 2008:29) The Express Judge is an Ass for this Ruling. (Hamilton, 2008:31). The judges direction clearly encourages politically motivated acts of mayhem and is a threat to public order (Hamilton, 2008:31). In all of the above examples the verdict is framed as being giving anarchic powers to Green protesters, sensationalising the potential ramifications. The Greenpeace activists are seen as the Villains disturbing the peace and creating disharmony in the legal system. The Judge and Jury are thus portrayed as the Anti-Heroes being too easily swayed by the glamour of the environmental celebrities paraded by Greenpeace in defence. The Independent For the jury that acquitted the six activists may have done more to frustrate the Governments plans to build coal-fired powered stations than the pressure group has achieved in years. (Lean, 2008:54) The People are Ahead of the Game on Climate Change. (Lean, 2008:54) The Daily Telegraph severe embarrassment to the Government (Clover, 2008:33). So the Greens are Right About Coal (Clover, 2008:33). The Guardian Climb Every Chimney . . .: The Kingsnorth Six Admitted Causing  £30,000 Worth of Damage to a Coal-Fired Power Station Yet a Jury Still Refused to Find Them Guilty. The Verdict Has Left the Governments Energy Plans in the Balance, Says John Vidal, and Given a Huge Boost to Climate Change Protesters. (Vidal, 2008:4). The Maidstone verdict has changed all that and could prove a turning point both for the protest movement and industrial policy (Vidal, 2008:4). If I was E.ON or Owned an Airport, Id be Very, Very Worried: Activists from Other Groups Hail the Kingsnorth Victory. (Van Der Zee, 2008:7) Mel Evans a Climate Camp activist: When you take the arguments to a jury, then they respond in this way because they can see what the reality is. (cited in Van Der Zee, 2008:7) Goldsmith accused the government of a profound lack of imagination when it came to examining alternative energy solutions (Henley, 2008: 6) Beyond all Reasonable Doubt: How Four Witnesses Put the Government in the Dock. (Henley, 2008: 6) The above examples utilise the David versus Goliath analogy or as Vladimir Propp would suggest the Hero character type, suggesting that the case stood as a shift in the